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Rugby Australia reports $36mil loss; Lions Tour and RWC 2027 to drive recovery

Rugby Australia CEO speaks at a press conference 100 days before the beginning of the 2025 British & Irish Lions tour.
Rugby Australia CEO speaks at a press conference 100 days before the beginning of the 2025 British & Irish Lions tour. Matt King / Getty Images via AFP
Rugby Australia (RA) reported a $36.8 million loss for 2024 on Wednesday after embarking on a costly programme to integrate loss-making Super Rugby Pacific teams and spending millions propping up the Melbourne Rebels before they collapsed.

The loss adds to a $9.2m deficit posted for 2023, when the Wallabies crashed out of the World Cup in France at the group stage, and outstrips the $27.1m shortfall for 2020 during the depths of the COVID-19 pandemic.

Despite the red ink, the governing body was positive about the outlook and said it was now positioned to retain the "full up-side" of this year's British and Irish Lions tour and the coming 2027 World Cup on home soil.

"Rugby Australia made great progress in 2024 towards building a sustainable, thriving model for Australian Rugby," CEO Phil Waugh said in a statement.

"There is still much to do but the pathway to a prosperous future is clear."

RA said it spent more than $10 million integrating the ACT Brumbies and NSW Waratahs under its management and more than $5 million on the voluntary administration and exit of the Melbourne Rebels.

More than $9 million was paid to service an $80 million loan taken out with a private lender in 2023.

Waugh said RA was forecasting a record surplus in 2025 on the back of the Lions tour, which should give it the option of exiting the loan.

The governing body then enters a new broadcasting deal with Nine Entertainment from 2026 on better terms than the previous deal.